Discovery Health Channel and Del Monte Foods partnered together to create The Power of Paws™ to educate consumers about the mutual health benefits that both pets and pet parents enjoy and motivates them to spend time together and connect.
“Studies show there are significant physical, mental, and emotional benefits for both pets and pets parents,” said Bill Pearse, Chief Marketing Officer of Del Monte Foods. Researchers say you’ll walk farther with your pet than you would if you walked alone – activity that benefits you both.
Discovery Health Channel created a 55-minute documentary (see the Critters’ for the Cure segment here
) which premiered on Sunday, July 20, 2008. Pets and People hosted by Animal Planet’s Jeff Corwin, the documentary explores the impact pets have on blood pressure, how assistance and therapy dogs can help wounded veterans and autistic children and the unwavering social support pets give their breast cancer survivor owners without asking for anything in return except love and affection.
Critters For The Cure™ was honored to be asked to participate in this amazing project. Encore airings are scheduled through September. Check www.DiscoveryHealth.com
for listings for Pets and People.